Acquiring customers is the goal of every business. Why go into business if acquiring customers isn’t a top priority but making money is? At Credico, we understand that customer acquisition is all about attracting, connecting, and building relationships with individuals through services and products that exist to improve or enhance their lives. This can be anything from clothing and household goods to health services and other resources. Connecting and building customer relationships is crucial for enhancing our business and has been a key factor in our success for over three decades.
As the world’s leading face-to-face customer acquisition agency, attracting and retaining customers is our life’s work. When Credico was founded in 1991, our goal was to help businesses connect with their target clients. We believe in connecting customers with businesses in a way that resembles finding the missing piece of a puzzle, something that can make a moment more memorable. We focus on the meaningful connection between our business partners and the customers for whom their products were designed. We prioritize creating purposeful connections over sales and financial benefits. It’s an adventure that never gets old. We don’t just love it; working to forge connections between businesses and customers gives us meaning and fulfillment.
The relationship between businesses and customers is a partnership. This partnership is crucial because both parties rely on each other. Customers require products and services for their daily lives, while businesses need customers willing to pay for their offerings to stay in business. We believe that customer loyalty is vital for business success, and therefore, we focus on acquiring customers who are dedicated to the brands they choose. Customer loyalty is fundamental for us in acquiring and retaining customers.
Our goal to provide a connection to reliable and dependable goods and services so that customers do not need to search for other products or brands. This is why we place a strong emphasis on building long-term relationships with our customers, ensuring they feel valued and important. Furthermore, loyalty is also highly valued by shoppers in the United Kingdom. According to Yotpo’s 2023 report on The State of the UK Customer Loyalty & Retention, 71.5% of UK shoppers tend to buy from the same brand, compared to 65.6% of global shoppers.
So, how can Credico help your business acquire more customers? It’s simple; we keep it simple. Our formula is to keep it simple by sticking with the basics: face-to-face interactions. Our in-person business model is our fail-proof way of staying ahead of the competition and maintaining our position as an internationally recognized brand, with high-quality, local-market outsourced sales teams that help clients acquire new customers via retail, events, door-to-door, and street market sales. In the UK, retail sales volume in 2024 is still going strong. As a matter of fact, in July estimated sales have risen by 0.5%. Department and sport equipment stores reported an increase in sales following summer sales campaigns and sporting events.
Our in-person business model is not just a strategy; it’s a philosophy. It’s how we’ve acquired customers and stayed informed about sales trends. When you’re in the community, in the field, with the people who are your business’s current, future, and prospective customers, you’re continually exposing your brand to them in a way that digital marketing could never compete with. The human-to-human connection will always advance over technology. It’s not that we don’t respect technology; at Credico, we partner with it, but we don’t rely on it. We use technology as a tool to enhance the customer experience rather than as a substitute for the experience.
Credico has quadrupled its partnerships with independent sales offices worldwide over the past ten years. This growth is a testament to the success of our human-to-human approach with the assistance of technology. Our customer acquisition rate has also increased at a generous rate year-over-year. Acquiring customers with Credico is, simply put, finding your new business team. We are here to help. Contact us today and be part of our success story.